Thing > Product

Продукт - это все что создается для продажи. Например пара обуви, билет или автомобиль.
Свойство Ожидаемый тип Описание
Свойства от Product
award Text Награда выиграная этим человеком или этим результатом творчества.
awards Text Награды выигранные этим человеком или этим результатом творчества (в единственном числе award).
brand Brand
или Organization
Марка (бренд) продукта.
color Text Цвет продукта
isAccessoryOrSparePartFor Product Указатель на другой продукт (или линейку продуктов), для которых этот продукт является аксессуаром или запасной частью.
isConsumableFor Product Указатель на другой продукт (или линейку продуктов), для которых этот продукт является расходным материалом.
itemCondition OfferItemCondition Состояние товара — например, Новый, Восстановленный, Б/У и тд.
logo ImageObject
или URL
URL картинки, являющейся логотипом.
manufacturer Organization Производитель продукта.
model ProductModel
или Text
Модель продукта.
mpn Text The Manufacturer Part Number (MPN) of the product, or the product to which the offer refers.
productID Text Идентификатор продукта, такой как ISBN. Например: <meta itemprop='productID' content='isbn:123-456-789'/> .
releaseDate Date The release date of a product or product model. This can be used to distinguish the exact variant of a product.
reviews Review Отзывы, обзоры.(в единственном числе review)
sku Text The Stock Keeping Unit (SKU), i.e. a merchant-specific identifier for a product or service, or the product to which the offer refers.
category Text
или Thing
A category for the item. Greater signs or slashes can be used to informally indicate a category hierarchy.
gtin13 Text The [GTIN-13](http://apps.gs1.org/GDD/glossary/Pages/GTIN-13.aspx) code of the product, or the product to which the offer refers. This is equivalent to 13-digit ISBN codes and EAN UCC-13. Former 12-digit UPC codes can be converted into a GTIN-13 code by simply adding a preceeding zero. See [GS1 GTIN Summary](http://www.gs1.org/barcodes/technical/idkeys/gtin) for more details.
gtin14 Text The [GTIN-14](http://apps.gs1.org/GDD/glossary/Pages/GTIN-14.aspx) code of the product, or the product to which the offer refers. See [GS1 GTIN Summary](http://www.gs1.org/barcodes/technical/idkeys/gtin) for more details.
gtin8 Text The [GTIN-8](http://apps.gs1.org/GDD/glossary/Pages/GTIN-8.aspx) code of the product, or the product to which the offer refers. This code is also known as EAN/UCC-8 or 8-digit EAN. See [GS1 GTIN Summary](http://www.gs1.org/barcodes/technical/idkeys/gtin) for more details.
weight QuantitativeValue Вес продукта
material Text
или URL
или Product
A material that something is made from, e.g. leather, wool, cotton, paper.
aggregateRating AggregateRating Общая оценка, основанная на наборе рейтингов, отзывов и оценок.
gtin12 Text The [GTIN-12](http://apps.gs1.org/GDD/glossary/Pages/GTIN-12.aspx) code of the product, or the product to which the offer refers. The GTIN-12 is the 12-digit GS1 Identification Key composed of a U.P.C. Company Prefix, Item Reference, and Check Digit used to identify trade items. See [GS1 GTIN Summary](http://www.gs1.org/barcodes/technical/idkeys/gtin) for more details.
review Review Отзыв о записи.
additionalProperty PropertyValue A property-value pair representing an additional characteristics of the entitity, e.g. a product feature or another characteristic for which there is no matching property in schema.org.\n\nNote: Publishers should be aware that applications designed to use specific schema.org properties (e.g. http://schema.org/width, http://schema.org/color, http://schema.org/gtin13, ...) will typically expect such data to be provided using those properties, rather than using the generic property/value mechanism.
productionDate Date The date of production of the item, e.g. vehicle.
purchaseDate Date The date the item e.g. vehicle was purchased by the current owner.
offers Offer Предложение о продаже — например, предложение о продаже продукта, DVD с фильмом или билетов на мероприятие.
isRelatedTo Product
или Service
Указатель на другой, как-либо связанный с этим продуктом, продукт или линейку.
isSimilarTo Product
или Service
Указатель на другой, функционально аналогичный продукт (или несколько продуктов).
audience Audience Целевая аудитория работы, т.е. группа, для кого работа была создана.
Свойства от Thing
additionalType URL Дополнительный тип для элемента, который обычно используется для добавления более конкретных типов от внешних словарей в синтаксис микроданных. Это отношения между чем-то и классом к которому он принадлежит. В синтаксисе RDFa, лучше использовать родной синтаксис RDF - аттрибут "TypeOf" для множественных типов. Инстументы Schema.org могут слабо понимать дополнительные типы, особенно те, которые определены извне.
alternateName Text Любое альтернативное название медицинской сущности.
description Text Короткое описание записи.
image URL
или ImageObject
URL изображения записи.
name Text Имя записи.
sameAs URL Адрес веб-страницы, которая недвусмысленно указывает на идентичность элемента. Например, ссылка на страницу элемента на Википедии, Freebase страницу или на официальный сайт.
url URL URL записи.
potentialAction Action Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role.
mainEntityOfPage CreativeWork
или URL
Indicates a page (or other CreativeWork) for which this thing is the main entity being described. See [background notes](/docs/datamodel.html#mainEntityBackground) for details.
disambiguatingDescription Text A sub property of description. A short description of the item used to disambiguate from other, similar items. Information from other properties (in particular, name) may be necessary for the description to be useful for disambiguation.
identifier URL
или Text
или PropertyValue
The identifier property represents any kind of identifier for any kind of [[Thing]], such as ISBNs, GTIN codes, UUIDs etc. Schema.org provides dedicated properties for representing many of these, either as textual strings or as URL (URI) links. See [background notes](/docs/datamodel.html#identifierBg) for more details.

Более конкретные типы



Объекты класса Product могут являтся значениями следующих свойств
Свойство В типах Описание
orderedItem Order
или OrderItem
The item ordered.
isAccessoryOrSparePartFor Product Указатель на другой продукт (или линейку продуктов), для которых этот продукт является аксессуаром или запасной частью.
isConsumableFor Product Указатель на другой продукт (или линейку продуктов), для которых этот продукт является расходным материалом.
itemShipped ParcelDelivery Item(s) being shipped.
owns Organization
или Person
Продукты, принадлежашие организации или человеку.
productSupported ContactPoint The product or service this support contact point is related to (such as product support for a particular product line). This can be a specific product or product line (e.g. "iPhone") or a general category of products or services (e.g. "smartphones").
typeOfGood OwnershipInfo
или TypeAndQuantityNode
The product that this structured value is referring to.
itemOffered Offer
или Demand
Название того, что продается.
material CreativeWork
или Product
A material that something is made from, e.g. leather, wool, cotton, paper.
isBasedOnUrl CreativeWork A resource that was used in the creation of this resource. This term can be repeated for multiple sources. For example, http://example.com/great-multiplication-intro.html.
isBasedOn CreativeWork A resource that was used in the creation of this resource. This term can be repeated for multiple sources. For example, http://example.com/great-multiplication-intro.html.
isRelatedTo Product
или Service
Указатель на другой, как-либо связанный с этим продуктом, продукт или линейку.
isSimilarTo Product
или Service
Указатель на другой, функционально аналогичный продукт (или несколько продуктов).

Примеры

 
Kenmore White 17" Microwave
<img src="kenmore-microwave-17in.jpg" alt='Kenmore 17" Microwave' />
Rated 3.5/5 based on 11 customer reviews
$55.00
In stock
Product description:
0.7 cubic feet countertop microwave. Has six preset cooking categories and
 convenience features like Add-A-Minute and Child Lock.
Customer reviews:
Not a happy camper - by Ellie, April 1, 2011
1/5 stars
The lamp burned out and now I have to replace it.
 Value purchase - by Lucas, March 25, 2011
4/5 stars
Great microwave for the price. It is small and fits in my apartment.
... 
 
<div itemscope itemtype="http://schema.org/Product">
  <span itemprop="name">Kenmore White 17" Microwave</span>
  <img src="kenmore-microwave-17in.jpg" alt='Kenmore 17" Microwave' />
  <div itemprop="aggregateRating"
    itemscope itemtype="http://schema.org/AggregateRating">
   Rated <span itemprop="ratingValue">3.5</span>/5
   based on <span itemprop="reviewCount">11</span> customer reviews
  </div>
  <div itemprop="offers" itemscope itemtype="http://schema.org/Offer">
    <span itemprop="price">$55.00</span>
    <link itemprop="availability" href="http://schema.org/InStock" />In stock
  </div>
  Product description:
  <span itemprop="description">0.7 cubic feet countertop microwave.
  Has six preset cooking categories and convenience features like
  Add-A-Minute and Child Lock.</span>
  Customer reviews:
  <div itemprop="review" itemscope itemtype="http://schema.org/Review">
    <span itemprop="name">Not a happy camper</span> -
    by <span itemprop="author">Ellie</span>,
    <meta itemprop="datePublished" content="2011-04-01">April 1, 2011
    <div itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating">
      <meta itemprop="worstRating" content = "1">
      <span itemprop="ratingValue">1</span>/
      <span itemprop="bestRating">5</span>stars
    </div>
    <span itemprop="description">The lamp burned out and now I have to replace
    it. </span>
  </div>
  <div itemprop="review" itemscope itemtype="http://schema.org/Review">
    <span itemprop="name">Value purchase</span> -
    by <span itemprop="author">Lucas</span>,
    <meta itemprop="datePublished" content="2011-03-25">March 25, 2011
    <div itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating">
      <meta itemprop="worstRating" content = "1"/>
      <span itemprop="ratingValue">4</span>/
      <span itemprop="bestRating">5</span>stars
    </div>
    <span itemprop="description">Great microwave for the price. It is small and
    fits in my apartment.</span>
  </div>
  ...
</div> 
 
<div vocab="http://schema.org/" typeof="Product">
  <span property="name">Kenmore White 17" Microwave</span>
  <img src="kenmore-microwave-17in.jpg" alt='Kenmore 17" Microwave' />
  <div property="aggregateRating"
     typeof="AggregateRating">
   Rated <span property="ratingValue">3.5</span>/5
   based on <span property="reviewCount">11</span> customer reviews
  </div>
  <div property="offers"  typeof="Offer">
    <span property="price">$55.00</span>
    <link property="availability" href="http://schema.org/InStock" />In stock
  </div>
  Product description:
  <span property="description">0.7 cubic feet countertop microwave.
  Has six preset cooking categories and convenience features like
  Add-A-Minute and Child Lock.</span>
  Customer reviews:
  <div property="review"  typeof="Review">
    <span property="name">Not a happy camper</span> -
    by <span property="author">Ellie</span>,
    <meta property="datePublished" content="2011-04-01">April 1, 2011
    <div property="reviewRating"  typeof="Rating">
      <meta property="worstRating" content = "1">
      <span property="ratingValue">1</span>/
      <span property="bestRating">5</span>stars
    </div>
    <span property="description">The lamp burned out and now I have to replace
    it. </span>
  </div>
  <div property="review"  typeof="Review">
    <span property="name">Value purchase</span> -
    by <span property="author">Lucas</span>,
    <meta property="datePublished" content="2011-03-25">March 25, 2011
    <div property="reviewRating"  typeof="Rating">
      <meta property="worstRating" content = "1"/>
      <span property="ratingValue">4</span>/
      <span property="bestRating">5</span>stars
    </div>
    <span property="description">Great microwave for the price. It is small and
    fits in my apartment.</span>
  </div>
  ...
</div> 
<script type="application/ld+json">
{
  "@context": "http://schema.org", 
  "@type": "Product", 
  "aggregateRating": {
    "@type": "AggregateRating", 
    "ratingValue": "3.5", 
    "reviewCount": "11"
  }, 
  "description": "0.7 cubic feet countertop microwave. Has six preset cooking categories and convenience features like Add-A-Minute and Child Lock.", 
  "name": "Kenmore White 17\" Microwave", 
  "offers": {
    "@type": "Offer", 
    "availability": "http://schema.org/InStock", 
    "price": "$55.00"
  }, 
  "review": [
    {
      "@type": "Review", 
      "author": "Ellie", 
      "datePublished": "2011-04-01", 
      "description": "The lamp burned out and now I have to replace it.", 
      "name": "Not a happy camper", 
      "reviewRating": {
        "@type": "Rating", 
        "bestRating": "5", 
        "ratingValue": "1", 
        "worstRating": "1"
      }
    }, 
    {
      "@type": "Review", 
      "author": "Lucas", 
      "datePublished": "2011-03-25", 
      "description": "Great microwave for the price. It is small and fits in my apartment.", 
      "name": "Value purchase", 
      "reviewRating": {
        "@type": "Rating", 
        "bestRating": "5", 
        "ratingValue": "4", 
        "worstRating": "1"
      }
    }
  ]
}
</script> 
 
Kenmore White 17" Microwave
<img src="kenmore-microwave-17in.jpg" alt='Kenmore 17" Microwave' />
Rated 3.5/5 based on 11 customer reviews
$55.00
In stock
Product description:
0.7 cubic feet countertop microwave. Has six preset cooking categories and
 convenience features like Add-A-Minute and Child Lock.
Customer reviews:
Not a happy camper - by Ellie, April 1, 2011
1/5 stars
The lamp burned out and now I have to replace it.
 Value purchase - by Lucas, March 25, 2011
4/5 stars
Great microwave for the price. It is small and fits in my apartment.
... 
 
<div itemscope itemtype="http://schema.org/Product">
  <span itemprop="name">Kenmore White 17" Microwave</span>
  <img src="kenmore-microwave-17in.jpg" alt='Kenmore 17" Microwave' />
  <div itemprop="aggregateRating"
    itemscope itemtype="http://schema.org/AggregateRating">
   Rated <span itemprop="ratingValue">3.5</span>/5
   based on <span itemprop="reviewCount">11</span> customer reviews
  </div>
  <div itemprop="offers" itemscope itemtype="http://schema.org/Offer">
    <span itemprop="price">$55.00</span>
    <link itemprop="availability" href="http://schema.org/InStock" />In stock
  </div>
  Product description:
  <span itemprop="description">0.7 cubic feet countertop microwave.
  Has six preset cooking categories and convenience features like
  Add-A-Minute and Child Lock.</span>
  Customer reviews:
  <div itemprop="review" itemscope itemtype="http://schema.org/Review">
    <span itemprop="name">Not a happy camper</span> -
    by <span itemprop="author">Ellie</span>,
    <meta itemprop="datePublished" content="2011-04-01">April 1, 2011
    <div itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating">
      <meta itemprop="worstRating" content = "1">
      <span itemprop="ratingValue">1</span>/
      <span itemprop="bestRating">5</span>stars
    </div>
    <span itemprop="description">The lamp burned out and now I have to replace
    it. </span>
  </div>
  <div itemprop="review" itemscope itemtype="http://schema.org/Review">
    <span itemprop="name">Value purchase</span> -
    by <span itemprop="author">Lucas</span>,
    <meta itemprop="datePublished" content="2011-03-25">March 25, 2011
    <div itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating">
      <meta itemprop="worstRating" content = "1"/>
      <span itemprop="ratingValue">4</span>/
      <span itemprop="bestRating">5</span>stars
    </div>
    <span itemprop="description">Great microwave for the price. It is small and
    fits in my apartment.</span>
  </div>
  ...
</div> 
 
<div vocab="http://schema.org/" typeof="Product">
  <span property="name">Kenmore White 17" Microwave</span>
  <img src="kenmore-microwave-17in.jpg" alt='Kenmore 17" Microwave' />
  <div property="aggregateRating"
     typeof="AggregateRating">
   Rated <span property="ratingValue">3.5</span>/5
   based on <span property="reviewCount">11</span> customer reviews
  </div>
  <div property="offers"  typeof="Offer">
    <span property="price">$55.00</span>
    <link property="availability" href="http://schema.org/InStock" />In stock
  </div>
  Product description:
  <span property="description">0.7 cubic feet countertop microwave.
  Has six preset cooking categories and convenience features like
  Add-A-Minute and Child Lock.</span>
  Customer reviews:
  <div property="review"  typeof="Review">
    <span property="name">Not a happy camper</span> -
    by <span property="author">Ellie</span>,
    <meta property="datePublished" content="2011-04-01">April 1, 2011
    <div property="reviewRating"  typeof="Rating">
      <meta property="worstRating" content = "1">
      <span property="ratingValue">1</span>/
      <span property="bestRating">5</span>stars
    </div>
    <span property="description">The lamp burned out and now I have to replace
    it. </span>
  </div>
  <div property="review"  typeof="Review">
    <span property="name">Value purchase</span> -
    by <span property="author">Lucas</span>,
    <meta property="datePublished" content="2011-03-25">March 25, 2011
    <div property="reviewRating"  typeof="Rating">
      <meta property="worstRating" content = "1"/>
      <span property="ratingValue">4</span>/
      <span property="bestRating">5</span>stars
    </div>
    <span property="description">Great microwave for the price. It is small and
    fits in my apartment.</span>
  </div>
  ...
</div> 
<script type="application/ld+json">
{
  "@context": "http://schema.org", 
  "@type": "Product", 
  "aggregateRating": {
    "@type": "AggregateRating", 
    "ratingValue": "3.5", 
    "reviewCount": "11"
  }, 
  "description": "0.7 cubic feet countertop microwave. Has six preset cooking categories and convenience features like Add-A-Minute and Child Lock.", 
  "name": "Kenmore White 17\" Microwave", 
  "offers": {
    "@type": "Offer", 
    "availability": "http://schema.org/InStock", 
    "price": "$55.00"
  }, 
  "review": [
    {
      "@type": "Review", 
      "author": "Ellie", 
      "datePublished": "2011-04-01", 
      "description": "The lamp burned out and now I have to replace it.", 
      "name": "Not a happy camper", 
      "reviewRating": {
        "@type": "Rating", 
        "bestRating": "5", 
        "ratingValue": "1", 
        "worstRating": "1"
      }
    }, 
    {
      "@type": "Review", 
      "author": "Lucas", 
      "datePublished": "2011-03-25", 
      "description": "Great microwave for the price. It is small and fits in my apartment.", 
      "name": "Value purchase", 
      "reviewRating": {
        "@type": "Rating", 
        "bestRating": "5", 
        "ratingValue": "4", 
        "worstRating": "1"
      }
    }
  ]
}
</script> 

Schema Version 1.1