Product
Канонический URL: http://schema.org/Product
Продукт - это все что создается для продажи. Например пара обуви, билет или автомобиль.
Свойство | Ожидаемый тип | Описание |
---|---|---|
Свойства от Product | ||
aggregateRating | AggregateRating | Общая оценка, основанная на наборе рейтингов, отзывов и оценок. |
audience | Audience | Целевая аудитория работы, т.е. группа, для кого работа была создана. |
award | Text | Награда выиграная этим человеком или этим результатом творчества. |
awards | Text | Награды выигранные этим человеком или этим результатом творчества (в единственном числе award). |
brand |
Brand или Organization |
Марка (бренд) продукта. |
category |
Text или Thing |
A category for the item. Greater signs or slashes can be used to informally indicate a category hierarchy. |
color | Text | Цвет продукта (товара) |
gtin13 | Text | The [GTIN-13](http://apps.gs1.org/GDD/glossary/Pages/GTIN-13.aspx) code of the product, or the product to which the offer refers. This is equivalent to 13-digit ISBN codes and EAN UCC-13. Former 12-digit UPC codes can be converted into a GTIN-13 code by simply adding a preceeding zero. See [GS1 GTIN Summary](http://www.gs1.org/barcodes/technical/idkeys/gtin) for more details. |
gtin14 | Text | The [GTIN-14](http://apps.gs1.org/GDD/glossary/Pages/GTIN-14.aspx) code of the product, or the product to which the offer refers. See [GS1 GTIN Summary](http://www.gs1.org/barcodes/technical/idkeys/gtin) for more details. |
gtin8 | Text | The [GTIN-8](http://apps.gs1.org/GDD/glossary/Pages/GTIN-8.aspx) code of the product, or the product to which the offer refers. This code is also known as EAN/UCC-8 or 8-digit EAN. See [GS1 GTIN Summary](http://www.gs1.org/barcodes/technical/idkeys/gtin) for more details. |
isAccessoryOrSparePartFor | Product | Указатель на другой продукт (или линейку продуктов), для которых этот продукт является аксессуаром или запасной частью. |
isConsumableFor | Product | Указатель на другой продукт (или линейку продуктов), для которых этот продукт является расходным материалом. |
isRelatedTo |
Product или Service |
Указатель на другой, как-либо связанный с этим продуктом, продукт или линейку. |
isSimilarTo |
Product или Service |
Указатель на другой, функционально аналогичный продукт (или несколько продуктов). |
itemCondition | OfferItemCondition | Состояние товара — например, Новый, Восстановленный, Б/У и тд. |
logo |
ImageObject или URL |
URL картинки, являющейся логотипом. |
manufacturer | Organization | Производитель продукта. |
model |
ProductModel или Text |
Модель продукта. |
mpn | Text | The Manufacturer Part Number (MPN) of the product, or the product to which the offer refers. |
offers | Offer | Предложение о продаже — например, предложение о продаже продукта, DVD с фильмом или билетов на мероприятие. |
productID | Text | Идентификатор продукта, такой как ISBN. Например: <meta itemprop='productID' content='isbn:123-456-789'/> . |
releaseDate | Date | Дата релиза продукта или модели продукта. Может быть использована для определения точного варианта продукта |
review | Review | Отзыв о записи. |
reviews | Review | Отзывы, обзоры.(в единственном числе review) |
sku | Text | The Stock Keeping Unit (SKU), i.e. a merchant-specific identifier for a product or service, or the product to which the offer refers. |
weight | QuantitativeValue | Вес продукта |
material |
Text или URL или Product |
Материал, из которого что-то сделано, например, кожа, шерсть, хлопок, бумага. |
gtin12 | Text | The [GTIN-12](http://apps.gs1.org/GDD/glossary/Pages/GTIN-12.aspx) code of the product, or the product to which the offer refers. The GTIN-12 is the 12-digit GS1 Identification Key composed of a U.P.C. Company Prefix, Item Reference, and Check Digit used to identify trade items. See [GS1 GTIN Summary](http://www.gs1.org/barcodes/technical/idkeys/gtin) for more details. |
additionalProperty | PropertyValue | A property-value pair representing an additional characteristics of the entitity, e.g. a product feature or another characteristic for which there is no matching property in schema.org.\n\nNote: Publishers should be aware that applications designed to use specific schema.org properties (e.g. http://schema.org/width, http://schema.org/color, http://schema.org/gtin13, ...) will typically expect such data to be provided using those properties, rather than using the generic property/value mechanism. |
productionDate | Date | The date of production of the item, e.g. vehicle. |
purchaseDate | Date | The date the item e.g. vehicle was purchased by the current owner. |
Свойства от Thing | ||
additionalType | URL | Дополнительный тип для элемента, который обычно используется для добавления более конкретных типов от внешних словарей в синтаксис микроданных. Это отношения между чем-то и классом к которому он принадлежит. В синтаксисе RDFa, лучше использовать родной синтаксис RDF - аттрибут "TypeOf" для множественных типов. Инстументы Schema.org могут слабо понимать дополнительные типы, особенно те, которые определены извне. |
alternateName | Text | Любое альтернативное название медицинской сущности. |
description | Text | Короткое описание записи. |
image |
URL или ImageObject |
URL изображения записи. |
name | Text | Имя записи. |
sameAs | URL | Адрес веб-страницы, которая недвусмысленно указывает на идентичность элемента. Например, ссылка на страницу элемента на Википедии, Freebase страницу или на официальный сайт. |
url | URL | URL записи. |
potentialAction | Action | Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role. |
mainEntityOfPage |
CreativeWork или URL |
Указывает на страницу (или другую "CreativeWork"), для которой эта вещь является основной описываемой сущностью. Подробнее см. В [справочных материалах] (/docs/datamodel.html#mainEntityBackground). |
disambiguatingDescription | Text | A sub property of description. A short description of the item used to disambiguate from other, similar items. Information from other properties (in particular, name) may be necessary for the description to be useful for disambiguation. |
identifier |
URL или Text или PropertyValue |
The identifier property represents any kind of identifier for any kind of [[Thing]], such as ISBNs, GTIN codes, UUIDs etc. Schema.org provides dedicated properties for representing many of these, either as textual strings or as URL (URI) links. See [background notes](/docs/datamodel.html#identifierBg) for more details. |
Более конкретные типы
Объекты класса Product могут являтся значениями следующих свойств
Свойство | В типах | Описание |
---|---|---|
isAccessoryOrSparePartFor | Product | Указатель на другой продукт (или линейку продуктов), для которых этот продукт является аксессуаром или запасной частью. |
isBasedOnUrl | CreativeWork | A resource that was used in the creation of this resource. This term can be repeated for multiple sources. For example, http://example.com/great-multiplication-intro.html. |
isConsumableFor | Product | Указатель на другой продукт (или линейку продуктов), для которых этот продукт является расходным материалом. |
isRelatedTo |
Product или Service |
Указатель на другой, как-либо связанный с этим продуктом, продукт или линейку. |
isSimilarTo |
Product или Service |
Указатель на другой, функционально аналогичный продукт (или несколько продуктов). |
itemOffered |
Offer или Demand |
Название того, что продается. |
itemShipped | ParcelDelivery | Item(s) being shipped. |
orderedItem |
Order или OrderItem |
The item ordered. |
owns |
Organization или Person |
Продукты, принадлежашие организации или человеку. |
productSupported | ContactPoint | The product or service this support contact point is related to (such as product support for a particular product line). This can be a specific product or product line (e.g. "iPhone") or a general category of products or services (e.g. "smartphones"). |
typeOfGood |
OwnershipInfo или TypeAndQuantityNode |
The product that this structured value is referring to. |
material |
CreativeWork или Product |
Материал, из которого что-то сделано, например, кожа, шерсть, хлопок, бумага. |
isBasedOn | CreativeWork | A resource that was used in the creation of this resource. This term can be repeated for multiple sources. For example, http://example.com/great-multiplication-intro.html. |
Примеры
<div> <!-- http://multivarki.ru?filters%5Bprice%5D%5BLTE%5D=39600 --> <span>315</span> <div> <img alt="Photo of product" src="http://img01.multivarki.ru.ru/c9/f1/a5fe6642-18d0-47ad-b038-6fca20f1c923.jpeg" /> <a href="http://multivarki.ru/brand_502/"> <span>BRAND 502</span> </a> <div> <span>4399 р.</span> </div>... <div> ... </div> </div> </div>
<div itemscope itemtype="http://schema.org/ItemList"> <link itemprop="url" href="http://multivarki.ru?filters%5Bprice%5D%5BLTE%5D=39600" /> <span itemprop="numberOfItems">315</span> <div itemprop="itemListElement" itemscope itemtype="http://schema.org/Product"> <img alt="Photo of product" itemprop="image" src="http://img01.multivarki.ru.ru/c9/f1/a5fe6642-18d0-47ad-b038-6fca20f1c923.jpeg" /> <a itemprop="url" href="http://multivarki.ru/brand_502/"> <span itemprop="name">BRAND 502</span> </a> <div itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <span itemprop="price">4399 р.</span> </div>... <div itemprop="itemListElement" itemtype="http://schema.org/Product"> ... </div> </div> </div>
<div vocab="http://schema.org/" typeof="ItemList"> <link property="url" href="http://multivarki.ru?filters%5Bprice%5D%5BLTE%5D=39600" /> <span property="numberOfItems">315</span> <div property="itemListElement" typeof="Product"> <img property="image" alt="Photo of product" src="http://img01.multivarki.ru.ru/c9/f1/a5fe6642-18d0-47ad-b038-6fca20f1c923.jpeg" /> <a property="url" href="http://multivarki.ru/brand_502/"> <span property="name">BRAND 502</span> </a> <div property="offers" typeof="http://schema.org/Offer"> <meta property="schema:priceCurrency" content="RUB">руб <meta property="schema:price" content="4399.00">4 399,00 <link property="schema:itemCondition" href="http://schema.org/NewCondition"> </div>... <div property="itemListElement" typeof="Product"> ... </div> </div> </div>
<script type="application/ld+json"> { "@context": "http://schema.org", "@type": "ItemList", "url": "http://multivarki.ru?filters%5Bprice%5D%5BLTE%5D=39600", "numberOfItems": "315", "itemListElement": [{ "@type": "Product", "image": "http://img01.multivarki.ru.ru/c9/f1/a5fe6642-18d0-47ad-b038-6fca20f1c923.jpeg", "url": "http://multivarki.ru/brand_502/", "name": "Brand 502" },{ "@type": "Product", "name": "..." } ], "offers": { "@type": "Offer", "price": "4399 p." } } </script>
Kenmore White 17" Microwave <img src="kenmore-microwave-17in.jpg" alt='Kenmore 17" Microwave' /> Rated 3.5/5 based on 11 customer reviews $55.00 In stock Product description: 0.7 cubic feet countertop microwave. Has six preset cooking categories and convenience features like Add-A-Minute and Child Lock. Customer reviews: Not a happy camper - by Ellie, April 1, 2011 1/5 stars The lamp burned out and now I have to replace it. Value purchase - by Lucas, March 25, 2011 4/5 stars Great microwave for the price. It is small and fits in my apartment. ...
<div itemscope itemtype="http://schema.org/Product"> <span itemprop="name">Kenmore White 17" Microwave</span> <img itemprop="image" src="kenmore-microwave-17in.jpg" alt='Kenmore 17" Microwave' /> <div itemprop="aggregateRating" itemscope itemtype="http://schema.org/AggregateRating"> Rated <span itemprop="ratingValue">3.5</span>/5 based on <span itemprop="reviewCount">11</span> customer reviews </div> <div itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <!--price is 1000, a number, with locale-specific thousands separator and decimal mark, and the $ character is marked up with the machine-readable code "USD" --> <span itemprop="priceCurrency" content="USD">$</span><span itemprop="price" content="1000.00">1,000.00</span> <link itemprop="availability" href="http://schema.org/InStock" />In stock </div> Product description: <span itemprop="description">0.7 cubic feet countertop microwave. Has six preset cooking categories and convenience features like Add-A-Minute and Child Lock.</span> Customer reviews: <div itemprop="review" itemscope itemtype="http://schema.org/Review"> <span itemprop="name">Not a happy camper</span> - by <span itemprop="author">Ellie</span>, <meta itemprop="datePublished" content="2011-04-01">April 1, 2011 <div itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating"> <meta itemprop="worstRating" content = "1"> <span itemprop="ratingValue">1</span>/ <span itemprop="bestRating">5</span>stars </div> <span itemprop="description">The lamp burned out and now I have to replace it. </span> </div> <div itemprop="review" itemscope itemtype="http://schema.org/Review"> <span itemprop="name">Value purchase</span> - by <span itemprop="author">Lucas</span>, <meta itemprop="datePublished" content="2011-03-25">March 25, 2011 <div itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating"> <meta itemprop="worstRating" content = "1"/> <span itemprop="ratingValue">4</span>/ <span itemprop="bestRating">5</span>stars </div> <span itemprop="description">Great microwave for the price. It is small and fits in my apartment.</span> </div> ... </div>
<div vocab="http://schema.org/" typeof="Product"> <span property="name">Kenmore White 17" Microwave</span> <img property="image" src="kenmore-microwave-17in.jpg" alt='Kenmore 17" Microwave' /> <div property="aggregateRating" typeof="AggregateRating"> Rated <span property="ratingValue">3.5</span>/5 based on <span property="reviewCount">11</span> customer reviews </div> <div property="offers" typeof="Offer"> <!--price is 1000, a number, with locale-specific thousands separator and decimal mark, and the $ character is marked up with the machine-readable code "USD" --> <span property="priceCurrency" content="USD">$</span><span property="price" content="1000.00">1,000.00</span> <link property="availability" href="http://schema.org/InStock" />In stock </div> Product description: <span property="description">0.7 cubic feet countertop microwave. Has six preset cooking categories and convenience features like Add-A-Minute and Child Lock.</span> Customer reviews: <div property="review" typeof="Review"> <span property="name">Not a happy camper</span> - by <span property="author">Ellie</span>, <meta property="datePublished" content="2011-04-01">April 1, 2011 <div property="reviewRating" typeof="Rating"> <meta property="worstRating" content = "1"> <span property="ratingValue">1</span>/ <span property="bestRating">5</span>stars </div> <span property="description">The lamp burned out and now I have to replace it. </span> </div> <div property="review" typeof="Review"> <span property="name">Value purchase</span> - by <span property="author">Lucas</span>, <meta property="datePublished" content="2011-03-25">March 25, 2011 <div property="reviewRating" typeof="Rating"> <meta property="worstRating" content = "1"/> <span property="ratingValue">4</span>/ <span property="bestRating">5</span>stars </div> <span property="description">Great microwave for the price. It is small and fits in my apartment.</span> </div> ... </div>
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<img src="dell-30in-lcd.jpg" alt="A Dell UltraSharp monitor" /> Dell UltraSharp 30" LCD Monitor 87 out of 100 based on 24 user ratings $1250 to $1495 from 8 sellers Sellers: <a href="save-a-lot-monitors.com/dell-30.html"> Save A Lot Monitors - $1250</a> <a href="jondoe-gadgets.com/dell-30.html"> Jon Doe's Gadgets - $1350</a> ...
<div itemscope itemtype="http://schema.org/Product"> <img itemprop="image" src="dell-30in-lcd.jpg" alt="A Dell UltraSharp monitor"/> <span itemprop="name">Dell UltraSharp 30" LCD Monitor</span> <div itemprop="aggregateRating" itemscope itemtype="http://schema.org/AggregateRating"> <span itemprop="ratingValue">87</span> out of <span itemprop="bestRating">100</span> based on <span itemprop="ratingCount">24</span> user ratings </div> <div itemprop="offers" itemscope itemtype="http://schema.org/AggregateOffer"> <span itemprop="lowPrice">$1250</span> to <span itemprop="highPrice">$1495</span> from <span itemprop="offerCount">8</span> sellers Sellers: <div itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <a itemprop="url" href="save-a-lot-monitors.com/dell-30.html"> Save A Lot Monitors - $1250</a> </div> <div itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <a itemprop="url" href="jondoe-gadgets.com/dell-30.html"> Jon Doe's Gadgets - $1350</a> </div> </div> ... </div>
<div vocab="http://schema.org/" typeof="Product"> <img property="image" src="dell-30in-lcd.jpg" alt="A Dell UltraSharp monitor"/> <span property="name">Dell UltraSharp 30" LCD Monitor</span> <div property="aggregateRating" typeof="AggregateRating"> <span property="ratingValue">87</span> out of <span property="bestRating">100</span> based on <span property="ratingCount">24</span> user ratings </div> <div property="offers" typeof="AggregateOffer"> <span property="lowPrice">$1250</span> to <span property="highPrice">$1495</span> from <span property="offerCount">8</span> sellers Sellers: <div property="offers" typeof="Offer"> <a property="url" href="save-a-lot-monitors.com/dell-30.html"> Save A Lot Monitors - $1250</a> </div> <div property="offers" typeof="Offer"> <a property="url" href="jondoe-gadgets.com/dell-30.html"> Jon Doe's Gadgets - $1350</a> </div> ... </div>
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