Media type, typically MIME format (see [IANA site](http://www.iana.org/assignments/media-types/media-types.xhtml)) of the content e.g. application/zip of a SoftwareApplication binary. In cases where a CreativeWork has several media type representations, 'encoding' can be used to indicate each MediaObject alongside particular fileFormat information. Unregistered or niche file formats can be indicated instead via the most appropriate URL, e.g. defining Web page or a Wikipedia entry.
Ожидаемые значения должны быть одного из этих типов
Text
URL
Используется в таких типах
CreativeWork

Schema Version 1.1